GlowUpNow started with one frustrated customer, one builder, and a dog named Rex. This is the story behind why we created it.
That was the moment the idea clicked. Search gives you names. Social media gives you inspiration. AI can give you guidance. But nothing truly connected all of it in one simple local experience.
So GlowUpNow started taking shape — often while Thorben was out walking Rex and thinking through how discovery should actually feel. Not a cluttered directory. Not another generic booking marketplace. Something more guided, more local, and more human.
Janine became the first real test user and the constant reality check. If something feels too confusing, too dark, too busy, or too technical, it gets rethought until it feels natural.
Janine is the friendly face behind the outreach and one of the key reasons GlowUpNow feels warm and real. She connects with local providers, helps them get featured, and makes sure first impressions feel human.
She is also the original frustrated customer — the person whose experience helped define what GlowUpNow needed to become.
Thorben builds and maintains the platform — from listings and search to Glowy AI and the product logic behind the scenes that makes discovery smoother and more useful.
If something feels broken, confusing, or like it could be done better, Thorben is the one turning that feedback into real improvements.
GlowUpNow was created in Edmonton for people who love supporting local beauty pros but are tired of chasing Instagram DMs, outdated Google results, and scattered information.
Our goal is to give every stylist, lash tech, nail artist, skin pro, and independent beauty business a fair chance to be discovered, while helping clients compare real work and connect with confidence.
